I’m sure many of you have seen the UK Whiskas cat food advertising campaign last year, which featured some elegant origami made from Whiskas wrappers. Sadly, I’ve not been able to indentify the origami artist.
I had a call from an agency wanting 50 cows for an event, citing the crittur below right as what they wanted. When I explained that it was probably made from 3 or 4 separate pieces, they were very surprised and asked “can you make it from a single sheet?” I said that it wouldn’t look nearly as clean or elegant, or be as cheap!
This set me thinking (gasp); how many times do we see genuine origami used in adverts (answer : rarely) and why should this be? It seems that what the agencies, and therefore the public, look for in origami is an elegant, simplified form, but one that closely resembles the real life original. It’s ironic that the public have no interest in notions of single-square purity or original techniques yet those are the very things most creators strive for!
I was interviewed in Dubai by the “Gulf Today” paper and the results are on the journalist’s blog. Whilst googling for similar pages, I found an interesting flash-based website for a company called “Origami Creative Dubai” – https://www.origamicreative.ae/
My daughter received this folded envelope containing a free sim card today. The design is traditional and well-known, but this is the first time I’ve seen what must be a substantial use of it. As with all these types of commercial folds, I wonder who actually did the folding?
Below are diagrams by Matthias Gutfeldt from his site. used one of his paper plane designs in a book many years ago and since he hasn’t updated the site since 2004, I guess he won’t mind me poaching the image!
I was contacted through my site to supply some designs for a series of “Art Attack” interactive CDroms that were to be given free with various Kelloggs cereal boxes. The CDs were; Games and stuff (flying planes, windmills, fortune tellers), My stuff (design your own photo frames, CD cases, calendars), Party stuff (invitations, hats, masks) and Building stuff (puppets, models, theatres, master Origami). They had selected a series of traditional designs and wanted to use my bat, rabbit, pteranodon, leaf and various planes. These were turned into flash-based animations with the facility to draw your own patterns on a virtual sheet of paper, which you could then print out with crease lines present.
Sadly, that was the extent of my input and I didn’t get to see the results until they were complete. The animations are simple line drawings with the usual back/forward buttons and the folding lines are shows as moving patterns along the line. I have to say they didn’t look easy or clear to me, but I may be proved wrong. I found my way around the interface after a while and there is certainly lots to try out! The origami section (on the “building stuff” CD) included 10 designs. The “games” CD includes fortune tellers, bangers, frog tiddliwinks (froggliwinks surely?) and six flying designs.
The interface itself is bright and attractive and there’s certainly plenty to do, but from an origami perspective, it would have been so good to have a chance to comment at the design stage. There seems to be no links or reference to the BOS, even though I asked, although they’ve credited me (not altogether accurately) in the final shut-down sequence. Let’s hope lots of youngsters manage to fold something and get hooked.